Fifteen years of project files. Zero published proof.
86% of B2B decision-makers are more likely to invite a firm into their RFP process when it produces strong thought leadership. [Edelman & LinkedIn '22] This service extracts that content from work the team already produces.
Engineering reports, commissioning photos, and project data sit in project folders. None of it reaches the plant managers, procurement coordinators, or EPC leads searching for firms with these exact capabilities. The work exists. It just never gets published.
90%
of engineers are more likely to do business with firms that produce regular content.
IEEE GlobalSpec
Generalist agencies need weeks of onboarding just to understand what the firm does. Then they produce content that reads like it was written by someone who has never set foot on a job site. 73% of B2B decision-makers say thought leadership is more trustworthy than marketing materials for assessing capabilities. [Edelman '22] The bar is technical depth, not polish.
58%
of engineers read marketer-written content with skepticism.
State of Marketing to Engineers '25
Nobody has time to write. Competitors who publish consistently build a searchable library of proof. Case studies, technical posts, project documentation. Each piece compounds. The gap widens every month until a bid is lost to a less capable firm that documented their work.
89%
of engineering firms rely on seller-doers for business development, but 69% of AEC marketing teams have fewer than 10 people.
SMPS '24
What published content looks like
Sarah Chen, PE
Principal, Meridian Process Engineering
Sarah Chen, PE
Principal, Meridian Process Engineering
Meridian Process Engineering
Engineering Consulting • Process Design • Gulf Coast
The system. Your time commitment: one hour per month.
LinkedIn System
Weekly technical posts published on executive profiles and company page. Named-expert bylines on every post, because engineer-authored content earns 1.84x the trust of anonymous vendor content. [IEEE GlobalSpec] Profile optimization for key personnel: headline, summary, experience framing. Engagement monitoring and response management. Monthly metrics: reach, profile views, inbound connections.
Case Studies & White Papers
Interview-based development with project leads (30-60 minutes per study). Before/after/result structure grounded in project specifics. Technical buyers consume 3 to 5 pieces of content before engaging a vendor. [Demand Gen Report] This builds the library that gets your firm past that threshold. PDF and web versions for different distribution channels. Photo and diagram integration with confidentiality handling.
Extraction Pipeline
Submission form for source material: photos, reports, field notes. Confidentiality protocols for client-sensitive project data. Monthly 1-hour batch review: team approves drafts, pipeline stays full. Cross-format repurposing: one project becomes a LinkedIn post, a case study, and a website page.
Common add-ons
From project files to published authority.
Content Audit
Review existing materials: past projects, reports, photos, technical documentation. Identify the strongest 10-15 content assets. Build a publishing calendar mapped to buyer search behavior. 60% of the engineering buying process happens online before anyone picks up the phone. [IEEE GlobalSpec] This audit finds what already exists to fill that gap.
System Setup
Optimize LinkedIn profiles with named-expert positioning. Set up submission form and content pipeline. Produce first batch of content. Establish review and approval workflow.
Publishing Cadence
Weekly posts on LinkedIn. Monthly case study or white paper. Team spends 1 hour per month reviewing drafts in a batch. Everything else is handled.
Compound
Quarterly performance review. Which content drives profile views, inbound connections, and real conversations. High-growth professional services firms invest roughly 10% of revenue in marketing, grow 4.6x faster, and are 50% more profitable than their peers. [Hinge Research] The compounding starts with consistent publishing. Double down on what works. Expand to new channels as the library grows.
A Technical Conversation About Your Pipeline
30 minutes, no pitch deck. Bring a current challenge — a bid you’re pursuing, a proposal that needs work, a website that doesn’t reflect your capabilities.